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ABCD Segmentation - Knowledgebase / Profit Analytics / Profit Analytics Documentation / Major Features - Cavallo Technical Support

ABCD Segmentation

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Overview

The ABCD Segmentation feature enables users to classify and analyze customers in four distinct groups—A, B, C, and D—based on either Sales or Margin dollar amounts. This segmentation provides insights into customer value and profitability across different Profit Analytics application sections.

Segmentation Criteria

  • Group A: Customers contributing to the top 75% (default value) of total Sales or Margin.

  • Group B: Customers contributing to the next 15% (default value) of total Sales or Margin.

  • Group C: Remaining customers with positive Margin.

  • Group D: Customers contributing to a negative Margin.

Configurations

  • Segmentation calculations can be configured to be based on either Sales or Margin.

  • The percentage thresholds for Group A (75%) and Group B (15%) are configurable.

Integration Points

The ABCD column is integrated into the Customer and Document-related grids throughout the PA application. This feature is available for sorting and provides an additional layer of data analysis.

Additional Notes

  • Margin-based ABCD calculations adhere to configurable cost settings, ensuring alignment with organizational financial strategies.

Available ABCD Segment Metrics

Section

Metric

Description


Summary

Sales

The overall sales $ for all invoices in the time period for all customers in the segment


COGS

The overall COGS $ for all invoices in the time period for all customers in the segment


Segment Margin $

The overall margin $ for all invoices in the time period for all customers in the segment


Segment Margin %

The overall margin % for all invoices in the time period for all customers in the segment


Profit Indicators

Average Orders Per Customer

The average number of invoices customers in the segment had during the time period


Average Order Value

The average margin $ per invoice based on all invoices in the time period for customers in the segment


Average Margin Per Order ($)

The average margin $ per invoice based on all invoices in the time period for customers in the segment


Average Margin Per Order (%)

The average margin % for all invoices in the time period for all customers in the segment


Average Line Items Per Order

The average number of lines per invoice based on all invoices in the time period for customers in the segment


Average Line Value

The average sales $ per sales line based on all invoices in the time period for customers in the segment


Customers

Customer Count

The count of customers in the segment


Stale Customers

The count of customers in the segment that are currently flagged as Stale


At Risk Customers

The count of customers in the segment that are currently flagged as At Risk


New Customers

The number of customers in the segment that had their first invoice in the time period


Reactivated Customers

The number of customers in the segment that were churned before the time period began, and reactivated during the time period.


ACBD Screens

ABCD Segmentation Widget

ABCD Segmentation Screen

Segment Detail Screen


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